Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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C
- Customer lifecycle
- The stages of a customer relationship from acquisition and onboarding through engagement, retention, growth, inactivity or departure.
- Customer Lifecycle Growth Managed Service
- A GWO SEVO Integrated Service Solution that improves onboarding, engagement, retention, reactivation, upselling and customer lifetime value.
- Customer lifecycle management CLM
- The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence.
- Customer lifetime value CLV
- An estimate of the economic value a customer relationship may produce over a defined period, based on stated data and assumptions.
- Customer loyalty
- A customer’s continuing preference or relationship with an organisation, assessed through defined behaviour or feedback.
- Customer need
- A functional, practical or commercial requirement a customer is trying to address.
- Customer pain point
- A specific difficulty, delay or source of friction experienced by a customer within a journey or task.
- Customer profile
- A controlled view of relevant customer attributes, permissions, relationship status and interactions for an approved purpose.
- Customer recovery
- The work of restoring a customer relationship after service failure, disengagement or a risk event.
- Customer relationship
- The continuing set of interactions, expectations and value exchanges between a customer and an organisation.
- Customer relationship management CRM
- The processes and systems used to keep customer and lead records organised, manage follow-up, assign ownership and make relationship activity visible to the relevant teams.
- Customer renewal
- A customer’s continuation of an eligible contract, subscription or service for another agreed period.
- Customer satisfaction CSAT
- A customer-reported assessment of a defined interaction, product or service, measured using a stated question and scale.
- Customer service
- The support provided to help customers obtain information, solve problems or use a product or service.
- Customer success
- The coordinated work of helping customers obtain the intended value from a product or service.
- Customer tenure
- The elapsed time between the agreed start of a customer relationship and the reporting date or end event.
- Customer touchpoint
- Any identifiable interaction between a customer and an organisation across marketing, sales, service or product use.
- Customer value
- The economic or practical value associated with a customer relationship, defined through an explicit measure and period.
D
- Dashboard
- A visual summary of selected measures and status information designed for a particular monitoring or decision need.
- Data, Audience Monetisation and Consumer Intelligence
- A GWO SEVO Strategic Service Line that turns customer, audience and market data into insight, targeted commercial action and potential revenue opportunities.
- Data access control
- The rules and technical measures that limit data access to authorised people, roles or systems.
- Data activation
- The controlled use of approved data to support a specific audience, campaign, service or operational action.
- Data analysis
- The examination of data using stated methods to identify patterns, differences, relationships or useful findings.
- Data collection
- The process of obtaining and recording information for a defined purpose using approved sources and controls.
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