Proven Market Result
Nigeria
20× app traffic
Jiji unified its attribution so the team could stop weak campaigns and scale stronger ones. Reported daily installs rose from 7,000 to 22,000.
Find where growth is blocked. Decide what to address first.
Growth can be constrained in more than one place. The Growth Diagnostic reviews the commercial picture across your website, CRM, customer engagement and available data, then brings the findings together in the Growth roadmap to support a clear action plan.
You know growth is constrained. You still need to locate the blockage.
You may already see pressure around demand, lead capture, sales conversion, customer retention or data and reporting. You may also be seeing several of these at once. The Growth Diagnostic brings those questions into one commercial review so your team can decide what to address first.
Identifying where your organisation's commercial growth is being constrained.
What We Review
What the growth diagnostic reviews and how the findings become a roadmap.
Six review areas look at the problem from different angles. Their findings shape the growth roadmap.
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Commercial audit
Examines the organisation’s commercial position to locate where growth is being constrained.
Find where pricing, channel spend, conversion or ownership is leaking revenue before committing more budget.
Commercial audit includes
- Review pricing and offers
- Map channel spend
- Check conversion points
- Clarify commercial ownership
Improvement benchmark
30% greater revenue growth
Organisations with advanced marketing and sales capabilities have reported 30% greater revenue growth than their sector averages.
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Website review
Looks at the website’s role in moving interest into lead capture and whether the route to an enquiry is clear.
Remove the speed, navigation, form and mobile-experience problems that stop visitors from taking action.
Website review includes
- Test mobile journeys
- Review page speed
- Check navigation paths
- Inspect forms and CTAs
Proven Market Result
Nigeria
63% less data on first load
Konga’s progressive web app used 63% less data on first load and 84% less data through the first transaction.
Improvement benchmark
0.1 seconds faster · 8.4% more conversions
A 0.1-second faster mobile experience has been linked to 8.4% more retail conversions and 9.2% higher order value.
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CRM review
Checks whether the CRM gives the team enough visibility to see where growth is being constrained.
Clean up customer data, lead stages, routing and ownership so valuable opportunities do not disappear between teams.
CRM review includes
- Audit data quality
- Review pipeline stages
- Check routing rules
- Confirm record ownership
Proven Market Result
Kenya
10% to 40% merchant activity
Kopo Kopo improved targeting, incentives and onboarding tracking. Its 30-day merchant activity rate rose from 10% to 40%.
Improvement benchmark
Nearly 7× more likely to qualify
Leads contacted within one hour were nearly seven times more likely to qualify than leads left for another hour.
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Customer engagement review
Examines whether customer engagement or retention is part of the commercial blockage.
Make every message timely, useful and connected to the action the customer needs to complete next.
Customer engagement review includes
- Map customer touchpoints
- Review message timing
- Check channel consistency
- Identify engagement gaps
Proven Market Result
Ghana
+6.3 percentage points in monthly use
Ten weekly voice messages increased monthly mobile-banking use by 6.3 percentage points across 15,000 OISL clients. The gain remained 1.3 points higher five months later.
Improvement benchmark
50% more sales or revenue · 63% lower attrition
Top-performing engagement teams recorded a 50% sales or revenue advantage and 63% lower customer attrition than lower performers.
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Data opportunity scan
Looks at available data and reporting to see whether limited visibility is making the blockage harder to locate.
Combine customer, transaction, service and field data to identify the opportunities most likely to improve commercial performance.
Data opportunity scan includes
- Inventory available data
- Connect key data sources
- Review customer segments
- Identify usable signals
Proven Market Result
Tanzania
8.6 versus no more than 4 refills a year
KopaGas used smart-meter data to replace empty cylinders within one day and achieve 8.6 refills per cylinder annually, against an industry average no higher than four.
Improvement benchmark
23× acquisition outperformance · Nearly 19× profitability
Intensive customer-analytics users were 23 times more likely to outperform on acquisition and almost 19 times more likely to report above-average profitability.
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Growth roadmap
Brings the findings together in the Growth roadmap to support a clear action plan.
Turn the diagnosis into a focused sequence of priorities, owners, milestones and measurable commercial decisions.
Growth roadmap includes
- Rank growth priorities
- Define owners
- Set delivery milestones
- Agree success measures
Proven Market Result
Sierra Leone
+37% revenue in six months
Six months after joining the CreatiFi accelerator, Amena’s Couture increased revenue by 37% and grew its team from five to eleven.
Improvement benchmark
Almost 3× more likely to adapt monthly
Successful transformations were almost three times more likely to update their strategic plans at least once a month.
How the Diagnostic Works
From an unclear blockage to a clear action plan.
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Start with the concern
Start with the area that feels most constrained, or say when several issues seem connected.
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Review the commercial picture
We examine the commercial picture through the Commercial audit, Website review, CRM review, Customer engagement review and Data opportunity scan.
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Build the Growth roadmap
Find where growth is blocked and provide a clear action plan.
Who It is For
You can see the pressure on growth. What is causing it is less clear.
You may be seeing weak demand, missed leads, slower conversion, declining customer retention or reports that do not explain what is happening. When several signals appear at once, it is easy to back the wrong fix. The Growth Diagnostic helps your leadership team locate the commercial blockage and decide what to address first.
Primary buyers
- CEO
- CCO
- CMO
- Founder
- Commercial Director
Growth Diagnostic
Start with the growth problem, not a preselected service.
Tell us what you would like to improve first. That context helps GWO SEVO assess whether the Growth Diagnostic is the right fit.
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