Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
Quick Reference
Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
A–Z Directory
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S
- Sales-accepted lead SAL
- A lead the sales team has accepted for action under an agreed handoff and acceptance process.
- Sales-qualified lead SQL
- A lead an organisation has classified as ready for direct sales action under its own approved criteria.
- Sales activity
- A recorded action taken to identify, contact, qualify or progress a prospective customer.
- Sales conversion
- The managed process of moving a suitable lead from interest through follow-up and decision to an agreed customer outcome.
- Sales cycle
- The elapsed process from a defined starting point to a won or lost sales decision.
- Sales enablement
- The content, tools, training and process support that help sales teams handle buyer conversations and progress suitable opportunities.
- Sales forecast
- An estimate of future sales outcomes based on stated pipeline data, assumptions, methods and period.
- Sales handoff
- The controlled transfer of a qualified lead or account context into the sales process.
- Sales opportunity
- A potential sale that meets agreed qualification criteria and is tracked through defined deal stages.
- Sales pipeline
- A view of active sales opportunities organised by their stage, owner, value and expected timing.
- Sales process
- The agreed sequence of actions and decisions used to qualify, progress and conclude sales opportunities.
- Sample
- A selected subset of a larger population used for research or analysis under a stated method.
- Scope
- The agreed boundaries of a piece of work, including what is included, excluded and expected to be delivered.
- Search advertising
- Paid placements shown in response to selected search queries, keywords or related intent signals.
- Search engine marketing SEM
- The use of paid search activity to make an offer visible for relevant queries and measure the resulting response.
- Search engine optimisation SEO
- The work of improving a website’s technical quality, content and discoverability for relevant organic search queries.
- Segment
- A defined group within a larger audience, customer base or market that shares selected relevant characteristics.
- Segmentation criteria
- The agreed characteristics, behaviours or rules used to place eligible records into defined segments.
- Self-service
- A supported way for customers to find information or complete a task without direct staff assistance.
- Service-level agreement SLA
- A documented agreement defining specific service responsibilities, measures, targets and review arrangements between parties.
- Service design
- The design of people, processes, information and touchpoints needed to deliver a usable service.
- Service package
- A defined combination of work organised around a particular client problem, outcome and delivery scope.
- Service quality
- The extent to which a delivered service meets agreed requirements and relevant customer expectations.
- Service recovery
- The actions taken to address a service failure, communicate with the affected customer and restore the relationship where possible.
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