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Find the term. Understand the work.

Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.

Quick Reference

Most searched terms

  1. Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
  2. Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
  3. Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
  4. Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
  5. Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
  6. Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition

A–Z Directory

All glossary terms

Choose a letter to browse, or search by term, acronym or related topic.

I

Implementation plan
A practical schedule of activities, responsibilities, dependencies and checks used to put an agreed recommendation into operation.
Impression
A recorded instance of content or advertising being served or displayed under the platform’s measurement rules.
Inactivity period
The stated length of time without a qualifying customer action used to classify reduced or absent engagement.
Inbound call
A call initiated by a customer, lead or other external party to the organisation.
Inbound lead
A lead generated when a person or organisation initiates contact or responds through an owned or campaign channel.
Insight
A useful interpretation of evidence that explains something relevant and helps a team make a better-defined decision.
Integrated Service Solution ISS
One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it.
Integration
The controlled connection of systems, data or processes so they can exchange information or support a shared workflow.
Interaction
A recorded exchange between an organisation and a customer, lead or stakeholder through a recognised channel.
Interaction history
The permitted record of relevant contacts and actions associated with a customer, lead or case over time.
Interactive voice response IVR
A phone system that uses menus or prompts to collect input and route callers to information or service.
Interoperability
The ability of systems or processes to exchange and use information according to agreed formats and rules.

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