Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
Quick Reference
Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
A–Z Directory
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L
- Landing page
- A focused web page created for a specific audience, campaign or offer, with one clear next action and a way to measure response.
- Lapse
- A defined point at which a customer, subscription or relationship becomes inactive or expires.
- Lead Sales lead
- A person or organisation that has shown potential interest in an offer and can be considered for an appropriate next step.
- Lead assignment
- The allocation of a lead to a named owner or queue according to approved routing rules.
- Lead capture
- The process of collecting permitted contact and enquiry details so an interested person can receive appropriate follow-up.
- Lead generation
- The work of creating and capturing interest from potential customers so relevant enquiries can enter a managed follow-up process.
- Lead Generation and Sales Conversion Managed Service
- A GWO SEVO Integrated Service Solution that helps clients capture, qualify, follow up and convert leads into customers.
- Lead management
- The coordinated process of capturing, recording, assigning, qualifying, following up and reporting on leads.
- Lead nurturing
- Relevant, permissioned communication used to help a prospective customer understand an offer and decide on an appropriate next step.
- Lead owner
- The person or team accountable for the next required action on a lead record.
- Lead qualification
- Reviewing a lead against agreed criteria such as fit, need, timing and readiness so the team can choose the appropriate follow-up.
- Lead response time
- The elapsed time between a defined lead event and the first qualifying response from the responsible team.
- Lead routing
- The rules and process used to direct a lead to the appropriate owner, queue or workflow.
- Lead score
- A value assigned under an agreed model to help order leads using selected fit, behaviour or readiness signals.
- Lead source
- The recorded channel, campaign, referral or activity associated with a lead’s entry into the managed process.
- Lead stage
- A defined status showing where a lead sits in the qualification and follow-up process.
- Lifecycle campaign
- A campaign triggered or targeted according to a customer’s defined stage, behaviour or relationship need.
- Lifecycle marketing
- Planned communication and offers shaped around a customer’s stage in the relationship, from onboarding through engagement, retention and reactivation.
- Lifecycle stage
- A defined phase in the customer relationship used to organise communication, service and commercial action.
- Lifecycle trigger
- A customer event, behaviour or date used to begin an action suited to a defined lifecycle stage.
- Lookalike audience
- An audience created by a platform to resemble selected characteristics of a supplied source audience, subject to its data and modelling rules.
- Loss reason
- The recorded explanation for why a lead or opportunity did not progress or become a won deal.
- Lost opportunity
- A qualified commercial opportunity that did not result in a won deal within the recorded sales process.
- Loyalty programme
- A structured arrangement that recognises eligible customer behaviour or value under stated participation and reward terms.
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