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Find the term. Understand the work.

Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.

Quick Reference

Most searched terms

  1. Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
  2. Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
  3. Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
  4. Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
  5. Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
  6. Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition

A–Z Directory

All glossary terms

Choose a letter to browse, or search by term, acronym or related topic.

B

Behavioural data
Information generated by recorded actions or interactions, such as visits, purchases, responses or product use.
Brand authority
The degree to which a defined audience regards a brand as a credible source or capable participant in its field.
Brand awareness
The level of recognition or recall a brand has among a defined audience, measured using stated methods.
Brand credibility
The extent to which an audience finds a brand’s claims, conduct and communications believable and dependable.
Brand message
A clear statement of what a brand wants a defined audience to understand about its relevance, offer or point of view.
Business development
The work of creating and progressing commercial relationships, partnerships and opportunities that fit an organisation’s strategy.
Business rule
An approved condition that determines how a process, decision or system should behave in a defined situation.
Buyer
The person or organisation responsible for evaluating, approving or purchasing a product or service.
Buyer journey
The stages and interactions a prospective customer experiences while recognising a need, evaluating options and making a decision.
Buyer persona
A research-based representation of a buyer type used to organise relevant needs, behaviours and decision criteria.
Buyer problem
The commercial or operational difficulty a prospective client wants to understand, reduce or resolve.
Buying committee
The group of stakeholders who influence, assess, approve or use a proposed business purchase.
Buying signal
An observed action or piece of information that may indicate a prospective customer’s interest, need or readiness.
Bylined article
An article published under the name of a stated author who takes responsibility for its content.

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