Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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P
- Paid acquisition
- The use of paid media or compensated partners to attract and convert prospective customers.
- Paid media
- Advertising or sponsored distribution for which an organisation pays a platform, publisher, creator or partner.
- Partner marketing
- Coordinated marketing activity delivered with another organisation under agreed roles, audience rules and commercial terms.
- Performance baseline
- The agreed starting measurement used to compare results after a change or period of activity.
- Performance campaign
- A campaign managed against defined, measurable actions such as qualified enquiries, appointments or purchases.
- Performance creative
- Campaign content designed and tested against a defined response or conversion measure.
- Performance marketing
- Marketing activity managed against defined, measurable actions such as qualified enquiries, purchases or other agreed commercial outcomes.
- Permissioned data
- Data collected or used under an appropriate, recorded permission or other approved basis for a stated purpose.
- Personal data
- Information relating to an identified or identifiable person, handled under the applicable privacy and security requirements.
- Pilot
- A limited implementation used to test an approach, gather evidence and identify changes before wider use.
- Pipeline
- A structured view of leads or opportunities moving through defined stages toward a commercial outcome.
- Pipeline coverage
- A comparison between eligible pipeline value and a stated sales target for the same period and scope.
- Pipeline stage
- A defined step used to group leads or opportunities by current progress and expected next action.
- Pipeline velocity
- A measure of how quickly eligible opportunities move through the sales pipeline, using stated stages and timing rules.
- Predictive model
- A statistical or computational model used to estimate a future or unknown outcome from stated input data and assumptions.
- Press release
- A formal statement issued to media with attributable information about a newsworthy development.
- Prioritisation
- The process of deciding which opportunities or actions should receive attention first based on agreed criteria.
- Privacy by design
- The practice of considering privacy requirements from the start of a process, product or system design.
- Problem-first selling
- A sales approach that begins with the buyer’s commercial problem and desired outcome before discussing capabilities or scope.
- Process owner
- The person or role accountable for how a defined process is governed, measured and improved.
- Product adoption
- The extent to which intended customers begin using and continue to use a product or its relevant features.
- Product launch campaign
- A time-bound campaign used to introduce a product or service to a defined audience and support an agreed response.
- Profile unification
- The governed process of connecting permitted records believed to relate to the same customer or account.
- Programme
- A coordinated set of workstreams managed together to achieve a broader outcome over time.
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