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Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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Q
- Qualification criteria
- The agreed conditions used to assess a lead or opportunity for fit, need, timing and appropriate next action.
- Qualified lead
- A lead that meets the organisation’s approved criteria for a specified next step.
- Quality assurance QA
- The structured review of work against approved standards, evidence and improvement procedures.
- Queue
- A managed line of contacts, tasks or cases waiting for an available person or process.
- Queue time
- The elapsed time a contact waits between entering a queue and reaching the next defined service point.
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