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Find the term. Understand the work.

Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.

Quick Reference

Most searched terms

  1. Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
  2. Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
  3. Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
  4. Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
  5. Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
  6. Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition

A–Z Directory

All glossary terms

Choose a letter to browse, or search by term, acronym or related topic.

T

Talk time
The duration an agent and caller are connected in conversation, measured under the contact centre’s reporting rules.
Target audience
The defined group of people or organisations a campaign, message, service or offer is intended to reach.
Technology stack Tech stack
The set of systems and tools used together to support a defined business or customer workflow.
Third-party data
Data obtained from an external provider without a direct collection relationship between that provider and the subject audience.
Thought leadership
Useful, attributable ideas or analysis that help a relevant audience understand an issue or make a better decision.
Thought leadership distribution
The planned delivery of expert content through channels suited to the intended audience and purpose.
Time to value TTV
The elapsed time between a defined starting event and the customer reaching an agreed initial value point.
A URL containing approved identifiers that help attribute visits or actions without placing personal information in the address.
Traffic source
The recorded channel, site, campaign or referral associated with a visit to a digital property.

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