Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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C
- Customer acquisition cost CAC
- The average eligible cost of acquiring a customer, based on an agreed customer definition, cost scope and period.
- Customer Acquisition Sprint
- A GWO SEVO Integrated Service Solution designed to generate demand quickly for a product, service, campaign or market opportunity.
- Customer activation
- The early customer action that shows meaningful progress beyond sign-up or purchase toward initial value.
- Customer attrition
- A reduction in the customer base through cancellations, non-renewal, inactivity or other defined loss events.
- Customer base
- The set of customers covered by a stated organisation, product, market or reporting period.
- Customer care
- The practical support and attention provided to customers before, during and after they use a product or service.
- Customer cohort
- A group of customers sharing a defined starting event, period or characteristic for comparison over time.
- Customer complaint
- An expression of dissatisfaction that requires acknowledgement, review and an appropriate response.
- Customer data
- Information connected to customers or customer relationships and managed for defined, permitted business purposes.
- Customer data platform CDP
- A system designed to combine permitted customer data from multiple sources into usable profiles for approved purposes.
- Customer data quality
- The fitness of customer data for its intended use, assessed through factors such as accuracy, completeness, consistency and currency.
- Customer effort
- The work a customer must do to obtain information, complete a task or resolve a problem.
- Customer effort score CES
- A survey measure of how easy or difficult customers felt a defined interaction or task was.
- Customer engagement
- The ongoing interactions between an organisation and its customers across communication, service and commercial touchpoints.
- Customer engagement review
- A structured assessment of how an organisation communicates with and responds to customers across relevant lifecycle stages.
- Customer expectation
- What a customer reasonably anticipates about a product, service or interaction based on available information and prior experience.
- Customer experience CX
- The customer’s experience of an organisation across the full relationship, shaped by the usefulness, consistency and ease of each interaction.
- Customer feedback
- Information customers provide about their needs, expectations and experience through direct or observed channels.
- Customer growth
- Improvement in the value or breadth of suitable existing customer relationships through retention, relevant offers and better experience.
- Customer health score
- A combined indicator that uses agreed customer signals to support retention or service decisions.
- Customer insight
- A useful interpretation of customer data or feedback that supports a defined service, marketing or commercial decision.
- Customer intelligence
- The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value.
- Customer journey
- The sequence of stages and interactions a customer experiences across a relationship with an organisation.
- Customer journey map
- A documented view of customer stages, actions, needs, touchpoints and pain points across a defined journey.
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