Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
Quick Reference
Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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D
- Data consent
- Recorded permission for a stated use of personal data where consent is the applicable basis for that use.
- Data enrichment
- The addition of relevant information to an existing record from an approved source for a defined purpose.
- Data governance
- The roles, policies and controls used to manage data quality, access, use, security, retention and accountability.
- Data integration
- The controlled connection or combination of data from separate systems so it can support an agreed workflow or analysis.
- Data intelligence
- The use of governed data and analysis to produce insight that supports a defined commercial or operational decision.
- Data minimisation
- Limiting data collection and use to what is relevant and necessary for the stated purpose.
- Data model
- A structured description of data entities, fields and relationships used by a system or analysis.
- Data opportunity
- A specific way approved data may improve a decision, customer interaction, operation or commercial proposition.
- Data opportunity scan
- A focused review of available data, permissions and use cases to identify supportable commercial or customer applications.
- Data quality
- The extent to which data is accurate, complete, consistent, timely and suitable for its intended use.
- Data retention
- The controlled keeping of data for a defined period based on purpose, policy and applicable requirements.
- Data source
- The system, file, interaction or provider from which a defined item of data originates.
- Data taxonomy
- An agreed classification structure used to name and organise data consistently.
- Data validation
- The checks used to confirm that data meets agreed format, range, completeness and business rules.
- Data visualisation
- The presentation of data through charts, tables or other visual forms chosen to make patterns and comparisons easier to understand.
- Data warehouse
- A system that stores integrated data for reporting and analysis across defined sources and periods.
- Deal
- A sales opportunity tracked toward an agreed commercial decision, value and expected outcome.
- Deal stage
- A defined point in the sales process used to describe a deal’s current status and required next action.
- Decision intelligence
- The structured use of data, analysis, rules and judgement to improve a defined decision process.
- Deliverable
- A defined output that a team or service provider is expected to complete and hand over.
- Demand capture
- Activity designed to convert existing customer intent into an enquiry, appointment, purchase or other measurable response.
- Demand creation
- Activity that builds understanding and interest among people who may not yet be actively seeking the offer.
- Demand generation Demand gen
- Planned activity that builds awareness and interest among a relevant audience, creating measurable opportunities for further engagement or sales.
- Dependency
- A condition, decision, resource or preceding task that must be available for another activity to proceed.
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