Find the term. Understand the work.
Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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Most searched terms
- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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R
- Re-engagement
- Relevant activity intended to restore participation from an audience member or customer whose activity has declined.
- Reactivation
- Relevant activity designed to help an inactive or disengaged customer return to a useful relationship with the organisation.
- Referral marketing
- An approach that encourages existing customers or partners to introduce suitable prospective customers under clear terms.
- Relationship value
- The measured economic or strategic value associated with a customer relationship under stated evidence and assumptions.
- Remarketing
- Communication directed to a known eligible audience based on a previous interaction, subject to relevant permissions and channel rules.
- Renewal
- The continuation of an eligible contract, subscription, membership or service for another period.
- Renewal rate
- The percentage of eligible contracts or customers that renew during a defined period.
- Repeat customer
- A customer who completes more than one eligible purchase within the stated measurement scope.
- Repeat purchase
- A purchase made by an existing customer after an earlier completed transaction.
- Reporting
- The organised presentation of data, measures, explanations and limitations for a defined audience and decision.
- Reporting period
- The stated start and end dates covered by a report, calculation or comparison.
- Reputation
- The accumulated view stakeholders hold of an organisation or person based on conduct, experience, evidence and communication.
- Reputation management
- The ongoing work of monitoring, protecting and responding to factors that shape stakeholder views of an organisation or person.
- Resolution
- The completion of the action required to address a defined customer question, request or problem.
- Response time
- The elapsed time between a defined request or event and the organisation’s qualifying response.
- Retargeting
- Paid advertising directed to eligible people who previously interacted with a website, app, content or campaign.
- Retention Customer retention
- The work of helping suitable customers continue an active relationship with an organisation over time.
- Retention campaign
- A targeted campaign intended to address a known reason suitable customers may disengage or leave.
- Retention driver
- An evidenced factor that contributes to suitable customers maintaining an active relationship.
- Retention rate
- The percentage of an eligible starting customer group that remains active at the end of a defined period.
- Retention risk
- A condition or signal associated with a customer becoming inactive, cancelling or not renewing.
- Return on investment ROI
- A comparison between the value attributed to an activity and the cost of that activity, using a stated calculation, period and evidence base.
- Revenue operations RevOps
- The coordination of commercial processes, data, technology and reporting across marketing, sales and customer teams.
- Roadmap
- A sequenced view of planned priorities, milestones and dependencies over a stated period.
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