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Find clear definitions for the commercial growth, customer intelligence, acquisition and customer lifecycle terms used across GWO SEVO’s website.
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- Commercial growth The combined work of acquiring customers, converting demand, improving customer experience, growing customer relationships and making better commercial decisions from data. View Definition
- Customer intelligence The process of organising and interpreting customer, audience and market data so teams can make informed decisions about targeting, engagement, service and customer value. View Definition
- Integrated Service Solution One of GWO SEVO’s seven primary offers. Each package begins with a commercial problem and intended outcome, then brings together the capabilities needed to address it. View Definition
- Customer lifecycle management The coordinated work across onboarding, ongoing engagement, retention, upsell, cross-sell and reactivation, supported by customer operations and intelligence. View Definition
- Audience monetisation Using segmentation, insight, campaign intelligence and commercial planning to identify ways customer or audience assets may support measurable value. View Definition
- Customer acquisition The work of finding prospective customers, creating demand and converting the right people or organisations into customers. View Definition
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P
- Propensity score
- A modelled estimate of the likelihood that a person or account will complete a defined action, subject to validation.
- Proposal
- A document setting out a recommended response, scope, assumptions, commercial terms and next decision for a prospective client.
- Proposal-to-close rate
- The percentage of eligible proposals that become won deals within a stated period and calculation rule.
- Prospect
- A person or organisation that may fit an agreed customer profile but has not yet become a customer.
- Prospecting
- The work of identifying and approaching people or organisations that may fit an agreed customer profile.
- Prospecting list
- A controlled list of organisations or contacts selected for outreach using approved fit and data-use criteria.
- Pseudonymisation
- The replacement of direct identifiers with controlled substitutes while keeping additional identifying information separate and protected.
- Public relations PR
- The planned management of communication and relationships that influence public understanding and organisational reputation.
- Purchase frequency
- The average or recorded number of eligible purchases made by a customer or group within a stated period.
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