Find the term. Understand the work.

D

Dashboard

A visual summary of selected measures and status information designed for a particular monitoring or decision need.

Data, Audience Monetisation and Consumer Intelligence

A GWO SEVO Strategic Service Line that turns customer, audience and market data into insight, targeted commercial action and potential revenue opportunities.

Data access control

The rules and technical measures that limit data access to authorised people, roles or systems.

Data activation

The controlled use of approved data to support a specific audience, campaign, service or operational action.

Data analysis

The examination of data using stated methods to identify patterns, differences, relationships or useful findings.

Data collection

The process of obtaining and recording information for a defined purpose using approved sources and controls.

Data consent

Recorded permission for a stated use of personal data where consent is the applicable basis for that use.

Data enrichment

The addition of relevant information to an existing record from an approved source for a defined purpose.

Data governance

The roles, policies and controls used to manage data quality, access, use, security, retention and accountability.

Data integration

The controlled connection or combination of data from separate systems so it can support an agreed workflow or analysis.

Data intelligence

The use of governed data and analysis to produce insight that supports a defined commercial or operational decision.

Data minimisation

Limiting data collection and use to what is relevant and necessary for the stated purpose.

Data model

A structured description of data entities, fields and relationships used by a system or analysis.

Data opportunity

A specific way approved data may improve a decision, customer interaction, operation or commercial proposition.

Data opportunity scan

A focused review of available data, permissions and use cases to identify supportable commercial or customer applications.

Data quality

The extent to which data is accurate, complete, consistent, timely and suitable for its intended use.

Data retention

The controlled keeping of data for a defined period based on purpose, policy and applicable requirements.

Data source

The system, file, interaction or provider from which a defined item of data originates.

Data taxonomy

An agreed classification structure used to name and organise data consistently.

Data validation

The checks used to confirm that data meets agreed format, range, completeness and business rules.

Data visualisation

The presentation of data through charts, tables or other visual forms chosen to make patterns and comparisons easier to understand.

Data warehouse

A system that stores integrated data for reporting and analysis across defined sources and periods.

Deal

A sales opportunity tracked toward an agreed commercial decision, value and expected outcome.

Deal stage

A defined point in the sales process used to describe a deal’s current status and required next action.