Most businesses do understand the value of SMS in reaching customers on time. But, what does a top-of-the-line SMS marketing software look like?
Well, Hubtel has been one of the leading SMS marketing platforms in Ghana. But, what if there was another solution that could deliver the same—or better results—affordably?
Enter TXT Connect, an SMS marketing software that is changing how companies approach SMS marketing.
In this article, we will explore TXT Connect and Hubtel side by side. Are you ready?
Well, hold your horses, let’s first see why businesses are investing in SMS marketing.
Why an SMS Marketing Software?
Easy: the open rate for SMS still stands tall at 98%. It’s much higher than both email and social media. Easy math shows that for every 100 messages you send, only 2 SMSs won’t be opened.
Moreover, Ghana has a population of 34.4 million and over 38.5 million mobile connections. This means that almost everyone in Ghana can receive an SMS.
Even better, SMS marketing software allows you to reach people with feature phones. Unlike other forms of marketing, your contacts do not need an internet connection or a smartphone.
Convinced about investing in SMS marketing software? Let’s see which option best suits your customer acquisition plans—Hubtel or TXT Connect?
SMS Marketing Software Showdown: TXT Connect Vs. Hubtel
Price
| Plan | TXT Connect | Hubtel SMS |
| Bronze | GHS 38 for 1,300 SMS Units | GHS 42.9 for 1,300 SMS Units |
| Silver | GHS 176 for 6,050 SMS Units | GHS 199.65 for 6,050 SMS Units |
| Gold | GHS 1600 for 55,000 Units | GHS 1815 for 55,000 SMS Units |
| Platinum | GHS 2909 for 100,000 Units | GHS 3300 for 100,000 SMS Units |
When it comes to pricing, TXT Connect can charge you as low as GHS 0.29 per SMS unit. On the other hand, Hubtel charges 0.033 for the same SMS unit.
When sending a single SMS, a difference of GHS 0.004 may seem insignificant. However, the figures become substantial when you are sending your SMSs in bulk.
For instance, when sending 1300 units, you save GHS 4.2 on TXT Connect. If your database has 100,000 contacts, you save close to GHS 400 on TXT Connect.
Moreover, TXT Connect has flexible packages. These packages allow your SMS units to last for 1 month, 2 months, or 3 months. You can also opt for the No Expiry bundle that keeps your SMS units fresh for a lifetime.
Other Features
| Feature Name | TXT Connect | Hubtel |
| Bulk SMS | ✅ | ✅ |
| Scalability | ✅ | ✅ |
| Contact Upload via Excel | ✅ | ✅ |
| Personalization | ✅ | ✅ |
| Scheduling | ✅ | ✅ |
| Analytics / Reports | ✅ | ✅ |
| API Integration | ✅ | ✅ |
| Mobile Payments | ⛔ | ✅ |
| Focused on SMS Messaging | ✅ | ⛔ |
| User-Friendly Interface | ✅ | ⛔ |
| Learning Curve | Shallow | Steep |
Both Hubtel and TXT Connect do match energy on some features. However, each SMS marketing software has some features that make it stand out.
For instance, TXT Connect is a focused platform. It delivers the best experience for marketers planning to send SMSs to unlimited contacts.
The platform boasts a clean and intuitive layout. This allows you to schedule marketing campaigns and analyze delivery reports without much training.
Hubtel, on the other hand, has a broader suite of services. In addition to bulk sms, the platform has e-commerce and mobile payment features.
These added features can make this platform appear more cluttered. This is often the case for businesses only interested in SMS marketing software.
In conclusion, Hubtel shines for companies looking for more than just SMS marketing and are willing to invest time in a steep learning curve. TXT Connect trumps Hubspot when it comes to user-friendliness, a shallow learning curve, and low-cost plans.
Use Cases: Who Can Benefit from SMS Marketing Software?
Not sure whether you can benefit from SMS marketing software? Well, SMS marketing can work for all types of industries, including:
- Retail: Use SMS to alert your customers about ongoing promotions to boost foot traffic or online sales. This can help you enhance customer retention and boost brand loyalty.
- Education: Use bulk SMS to alert your students about upcoming exams. Send reminders and important updates to parents.
- Healthcare: Use SMS to remind your patients about upcoming appointments.
- Events: Remind attendees about upcoming events. Communicate any changes to your planned events via SMS.
- Churches: Keep your congregations updated about upcoming church events.
- Family and Friends: Send birthday reminders to your family and friends. Invite hundreds of friends and acquaintances to your wedding or important event quickly and easily.
The list of who can benefit from top-of-the-line SMS marketing software can get lengthy. After all, a good platform will benefit any team that relies on direct communication.
Frequently Asked Questions (FAQs)
Is TXT Connect or Hubtel Better?
Both TXT Connect and Hubtel are terrific Bulk SMS marketing platforms. However, Hubtel has complex features that give it a steep learning curve.
TXT Connect is ideal for those in need of straightforward SMS marketing software. Hubtel can be great for teams that want a multi-tool solution and do not mind a steep learning curve.
Is TXT Connect Cheaper Than Hubtel?
Yes, TXT Connect can be cheaper than Hubtel. An SMS unit on TXT Connect costs GHS 0.029 when you choose the monthly plan. On Hubtel, the same SMS Unit costs GHS 0.033.
For 100,000 SMS units, TXT Connect charges you GHS 2909 while Hubtel charges GHS 3300. Therefore, with increasing contacts, you enjoy significant savings on TXT Connect.
Bottom Line
Hubtel boasts an extensive feature suite ideal for businesses looking to combine mobile payments and SMS marketing. However, due to its steeper learning curve—and a higher price tag—Hubtel is not for everyone.
TXT Connect, on the other hand, appeals to teams that need a more focused tool. It boasts a user-friendly interface, making sending bulk SMSs to unlimited contacts straightforward. Moreover, its affordable price tag makes it perfect for businesses that want to maintain a cost-effective marketing budget.
