Introduction
New product launches are a critical part of any business’s growth strategy. However, launching a new product without first understanding customer needs and preferences is a risky proposition. USSD mobile surveys can be a valuable tool for businesses to collect customer feedback on new product launches. A recent study by the GSMA found that USSD surveys are becoming increasingly popular in developing countries. The study found that the number of USSD surveys conducted worldwide increased by 50% between 2019 and 2020
What are USSD mobile surveys?
USSD (Unstructured Supplementary Service Data) mobile surveys are text-based surveys that can be accessed by anyone with a mobile phone, regardless of their internet access or device type. This makes USSD surveys ideal for collecting customer feedback in developing countries or rural areas, where internet penetration is low.
Benefits of using USSD mobile surveys to collect customer feedback on new product launches
There are several benefits to using USSD mobile surveys to collect customer feedback on new product launches, including:
- Reach a wider audience: USSD surveys can reach anyone with a mobile phone, regardless of their internet access or device type. This makes them ideal for collecting customer feedback in developing countries or rural areas, where internet penetration is low.
- Cost-effective: USSD surveys are relatively inexpensive to conduct, especially compared to other data collection methods such as phone surveys or in-person interviews.
- Easy to use: USSD surveys are easy for participants to complete, even if they are not familiar with using mobile phones or technology.
- Real-time results: USSD surveys provide real-time results, so businesses can quickly analyze the data and make informed decisions
According to the study conducted by the GSMA, USSD surveys are being used by a wide range of businesses, including government agencies, NGOs, and private companies. The most common uses of USSD surveys include customer feedback, market research, and product development.
How to use USSD mobile surveys for your new product launch
To use USSD mobile surveys for your new product launch, you need to follow these steps:
- Define your survey objectives and questions. What do you want to learn from your customers? What are the key aspects of your product or service that you want to measure? How will you use the feedback to improve your product or service?
- Choose a USSD platform that suits your needs and budget. There are many platforms that offer USSD survey services, such as Sevo Poll, Polling Agent, GeoPoll, etc. You need a mobile USSD platform that allows you to create and run your own USSD surveys without any technical skills or assistance.
- Create and test your survey on the platform. You need to create your survey questions using the platform’s interface or API and test them on different phones and networks to ensure they work properly and deliver the desired results.
- Launch your survey and collect feedback from your customers. You need to promote your survey to your target audience using different channels, such as social media, email, SMS, etc., and encourage them to dial the short Code to participate in the survey. You can also offer incentives, such as discounts, vouchers, or rewards, to increase participation rates.
- Analyze and act on the feedback. You need to monitor the responses and analyze the data using the platform’s dashboard or reports. You can also export the data to other tools for further analysis or visualization. You need to identify the strengths and weaknesses of your product or service based on the feedback and make necessary changes or improvements.
Conclusion
The use of USSD mobile surveys for customer feedback is a great option for businesses looking for a cost-effective and easy-to-use way to reach a wide audience, especially in developing countries where internet penetration is low. Following the steps above, you’ll appreciate the benefits of using USSD mobile surveys to collect customer feedback on new product launches
Read also: How Educational Institutions can benefit from using Bulk SMS
