The Psychology of Customer Loyalty: Practical Design Questions
Customer loyalty can reflect habit, convenience, trust, identity, switching cost or repeated value, so a single programme mechanic cannot explain it. Teams should avoid…
Social Media Customer Acquisition for Creators
Social media can help a creator find customers when content, conversation and a clear offer form one coherent path. Publishing more often is not…
Five Mobile App Monetisation Models and When to Use Them
An app monetisation model works only when it fits the value users receive, the payment rules of the distribution channel and the cost of…
Customer Management Practices That Remain Useful Beyond 2024
Good customer management still depends on clear ownership, reliable context, respectful communication and evidence that the customer’s issue was resolved. This article keeps its…
A Practical Customer Acquisition Guide for Creators
Creators acquire customers when an audience member can move from useful content to a clear, suitable and trustworthy offer. Followers are not automatically prospects,…
How to Connect Customer Acquisition and Customer Management
Acquisition and customer management should share a view of the promise, qualification, hand-off and outcome instead of optimising separate department targets. An unsuitable lead,…
Why Customer Retention Belongs in the Growth Strategy
Customer retention is a growth concern because acquisition, onboarding, service, repeat value and advocacy affect one another. The argument should not depend on a…
Customer Acquisition in 2024: What Still Matters
The durable lesson from 2024 is that customer acquisition works as a connected journey, not a collection of fashionable channels or technologies. This retrospective…
How to Use USSD Surveys for Product Feedback
Unstructured Supplementary Service Data surveys can collect a small number of structured questions without requiring a mobile-data session, but the channel has strict interaction…
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