The Web Properties and Digital Assets Specialist is responsible for the end-to-end management, performance, and optimization of the organization’s digital properties including websites, landing pages, microsites, and owned digital assets such as multimedia content, logos, documents, and digital brand elements.
The role ensures that all web content and assets are secure, up-to-date, aligned with brand standards, and optimized for user experience, SEO, and performance analytics.
Key Responsibilities:
Web Properties Management
- Manage and maintain company websites and web platforms, ensuring functionality, uptime, and performance.
- Collaborate with internal teams and external vendors to implement website updates, new features, and technical enhancements.
- Monitor and ensure compatibility across browsers, devices, and operating systems.
- Manage CMS platforms (e.g., WordPress, Drupal) and support content updates.
Digital Asset Management (DAM)
- Organize, catalogue, and maintain a central repository for digital assets (images, videos, documents, design files, etc.).
- Ensure that digital assets are properly tagged, licensed, and version-controlled.
- Implement and enforce brand consistency across all assets and platforms.
- Oversee access control and permissions for digital asset usage.
SEO, Analytics & Optimization
- Implement on-page SEO best practices to improve search visibility.
- Use analytics tools (e.g., Google Analytics, Tag Manager, Hotjar) to track website performance and generate insights.
- Recommend and execute optimization strategies for better engagement, traffic, and conversion.
- Support campaign landing page development and performance tracking.
Compliance, Security & Governance
- Ensure all web and digital assets comply with data protection, accessibility (WCAG), and industry standards.
- Monitor security protocols for websites, plugins, and data transfer processes.
- Coordinate regular audits and backups of websites and digital repositories.
Collaboration & Support
- Work closely with Marketing, IT, Legal, and Design teams to support campaigns, launches, and internal projects.
- Provide training and documentation for staff accessing CMS or DAM platforms.
- Act as a point of contact for web and digital asset-related issues.
Qualifications:
Education & Experience
- Bachelor’s degree in Digital Media, Computer Science, Web Development, Marketing, or a related field.
- 3+ years of experience in website management, digital asset management, or related roles.
- Experience with content management systems (e.g., WordPress, Joomla, Drupal).
- Familiarity with digital asset management tools (e.g., Bynder, Brandfolder, Adobe Experience Manager).
Technical Skills
- Proficient in HTML, CSS, JavaScript, or web frameworks (optional but a plus).
- Strong knowledge of SEO principles and Google tools (GA4, GTM, Search Console).
- Basic graphic editing skills using Adobe Creative Suite or Canva.
- Understanding of UX/UI principles and responsive design.
Soft Skills
- Detail-oriented with strong organizational skills.
- Analytical mindset with problem-solving capabilities.
- Ability to manage multiple projects and meet deadlines.
- Excellent communication and teamwork skills.
Key Performance Indicators (KPIs):
- Website uptime and performance metrics.
- SEO performance (rankings, traffic growth).
- Asset utilization rates and governance compliance.
- User satisfaction with web and digital platforms.