Performance Acquisition
Affiliate and Growth Marketing
Creating scalable customer acquisition through affiliates, performance marketing, partners, and organic and direct lead-generation channels.
What We Can Help with
The work behind the outcome.
Build and optimise a coordinated acquisition system in which every channel has a defined audience, commercial job, landing path and measurement standard.
Where this adds value
This capability line may support acquisition and demand outcomes where the assessed problem requires coordinated channels, a clearer conversion path or commercial optimisation.
Service scope
Select an area to see the work involved.
Audience and offer strategy
Define the customer, proposition and commercial job before choosing channels or releasing spend.
Audience and offer strategy
Define the customer, proposition and commercial job before choosing channels or releasing spend.
Typical Work
- Set audience and account-selection criteria
- Clarify the proposition, offer and campaign message
- Define the commercial outcome and acquisition economics
Paid, affiliate, partner, organic and direct activation
Coordinate approved channels around a defined audience, proposition and conversion path.
Paid, affiliate, partner, organic and direct activation
Coordinate approved channels around a defined audience, proposition and conversion path.
Typical Work
- Assign a commercial role to each selected channel
- Set budget, tracking and release gates
- Coordinate activation and follow-up ownership
Landing-page and conversion-path alignment
Connect the campaign promise to the landing experience, capture process, routing and next customer action.
Landing-page and conversion-path alignment
Connect the campaign promise to the landing experience, capture process, routing and next customer action.
Typical Work
- Review the landing and conversion path
- Align forms, tracking and CRM capture
- Confirm routing and follow-up ownership before activation
Testing, optimisation and reallocation
Use qualified-demand and pipeline evidence to test the audience, message, channel and landing path.
Testing, optimisation and reallocation
Use qualified-demand and pipeline evidence to test the audience, message, channel and landing path.
Typical Work
- Define test hypotheses and decision measures
- Agree optimisation and stop rules
- Reallocate activity or budget using the evidence available
Attribution, quality controls and commercial reporting
Make channel contribution, opportunity quality and commercial progression visible beyond traffic or raw lead volume.
Attribution, quality controls and commercial reporting
Make channel contribution, opportunity quality and commercial progression visible beyond traffic or raw lead volume.
Typical Work
- Define attribution and qualified-demand terms
- Set quality, fraud and acceptance controls
- Report activity against opportunity and pipeline stages
From Brief to Delivery
Clear steps. Agreed responsibilities.
The work starts with a defined audience, proposition and commercial outcome. Channels are selected only after the landing path, tracking, routing and follow-up conditions are clear.
How the work progresses
Define the audience, proposition and commercial measure
Assign channel roles and prepare the landing and capture path
Validate tracking, routing, follow-up and release controls
Activate the approved channel mix
Review qualified demand and pipeline evidence, then adjust within the agreed rules
Where is your acquisition activity falling short? Tell us what you want to improve.
Get AssessmentPractical Outputs
What the work produces
- Audience, offer and acquisition plan
- Defined channel roles and activation controls
- Aligned landing, capture and follow-up path
- Testing, attribution, quality and commercial reporting plan
What we need from you
- Approved audience, product, proposition and offer
- Channel budget and release authority
- Landing page, tracking and CRM-capture readiness
- Routing, follow-up and sales ownership
- Quality, fraud, optimisation and stop rules
How progress is measured
- Reach to the approved audience or account set
- Qualified enquiries or marketing-qualified accounts
- Qualified opportunities and pipeline progression
- Customer-acquisition economics and channel learning
What needs to be in place
- Approved audience, offer, budget and release gate
- Landing page and tracking readiness
- CRM routing and follow-up ownership
- Quality, fraud, optimisation and stop rules
Scope and commitments
- No guaranteed lead, sales, acquisition-cost or return-on-investment result
- No largest-network or pan-African claim without evidence
- No scale-up before landing, routing, follow-up and measurement are operational
Integrated Service Solutions
Start with the outcome you need.
Explore our four core solutions. The capabilities included in your engagement follow from your goals and the scope we agree together.
Growth Diagnostic
Find where growth is blocked and provide a clear action plan.
Explore Solution Integrated Service SolutionCustomer Acquisition Sprint
Generate demand quickly for a product, campaign or market.
Explore Solution Integrated Service SolutionLead Generation & Sales Conversion
Generate, qualify, follow up and convert leads.
Explore Solution Integrated Service SolutionCustomer Lifecycle Growth
Improve onboarding, engagement, retention, upsell and reactivation.
Explore Solution
Growth Assessment
What needs to work better?
Tell us where demand is falling short, whether the issue is your audience, offer, channels or conversion path. We use that context to assess your needs and discuss the next step.
Get Assessment