Proven Market Result
Kenya
10.9% conversion · 3,188 accounts opened
KCB’s Gmail Ads journey opened 3,188 accounts in 14 days against a target of 1,400, with a reported 10.9% conversion rate.
Lead Generation & Sales Conversion. Turn more leads into customers.
Increasing campaign activity does not address gaps in routing, qualification or follow-up. The Lead Generation and Sales Conversion Managed Service brings campaigns and landing pages together with CRM routing, contact-centre follow-up, qualification, appointment setting and conversion reporting. The service manages the work between captured interest and the next sales conversation.
A lead has arrived. The commercial work is not finished.
Once an enquiry arrives, follow-up begins. The team still needs to route the response, make contact, establish whether there is a relevant opportunity, agree a next step and keep the activity visible. When those parts live in separate workflows, it becomes harder to see where a lead is waiting or why it has stopped moving.
Helping clients capture, qualify, follow up and convert leads into customers.
What the Service Covers
The capabilities behind capture, follow-up and conversion visibility.
Campaigns and landing pages help capture interest. Routing, follow-up, qualification, appointment setting and reporting carry that work into the sales process.
-
Campaigns
Run focused demand activity around the offer your organisation is taking to market.
Plan and run demand activity around a defined audience and offer, then monitor whether responses are producing useful sales opportunities.
Campaigns includes
- Define lead objectives
- Select target audiences
- Launch campaign assets
- Monitor response quality
Improvement benchmark
15% additional performance improvement
Human optimisation has added an average 15% performance improvement on top of the gains delivered by campaign automation.
-
Landing pages
Give campaign traffic a clear place to understand the offer and submit an enquiry.
Turn campaign interest into a measurable enquiry with a focused mobile page, a clear offer and a simple lead form.
Landing pages includes
- Match campaign messages
- Simplify lead forms
- Test mobile layouts
- Track conversion events
Proven Market Result
Ghana
0.58% to 17.65% registration conversion
Tailored landing pages and a clearer Apply link helped Webster University Ghana raise event-registration conversion from 0.58% to 17.65%. Page, targeting and creative changes worked together.
Improvement benchmark
8.4% higher retail · 10.1% higher travel conversion
A 0.1-second improvement in mobile speed has been linked to 8.4% higher retail conversion and 10.1% higher travel conversion.
-
CRM routing
Route captured leads into the agreed CRM process for follow-up.
Move each captured enquiry to the agreed owner with its source, priority and context intact, then surface routing failures before follow-up is lost.
CRM routing includes
- Set assignment rules
- Define response priorities
- Add lead context
- Monitor routing failures
Proven Market Result
Kenya
Automated ownership and lead scoring
Solutech moved from inconsistent assignment to rotational routing, lead scoring and real-time pipeline visibility in its CRM.
Improvement benchmark
Nearly 7× more likely to qualify
Contact within one hour made leads nearly seven times more likely to qualify than waiting another hour.
-
Contact centre follow-up
Support the follow-up needed to make contact and establish what should happen next.
Give agents the lead context, call guidance and follow-up sequence needed to make contact, record the outcome and set the next action.
Contact centre follow-up includes
- Prepare call scripts
- Set follow-up sequences
- Record contact outcomes
- Escalate qualified interest
Proven Market Result
Ghana
25% to 60% lead conversion
Dalex Finance unified voice and digital follow-up around one customer view. Reported lead conversion rose from 25% to 60%, while overall closures increased by 35%.
Improvement benchmark
46% higher sales conversion
Combining customer and call data with product-specific agent scripts has increased service-call sales conversion by 46%.
-
Qualification
Apply the qualification approach agreed for the engagement before a lead moves further.
Apply the agreed fit and intent criteria consistently so sales can see why a lead is ready to progress.
Qualification includes
- Define fit criteria
- Score lead intent
- Verify contact details
- Record qualification notes
Proven Market Result
Kenya
10.9% conversion · 3,188 accounts opened
KCB built identity and eligibility checks into its application journey, opening 3,188 accounts in 14 days at a reported 10.9% conversion rate.
Improvement benchmark
8% to 17% conversion
One three-month probabilistic lead-scoring implementation increased conversion from 8% to 17%.
-
Appointment setting
Turn a relevant conversation into a defined next step by arranging an appointment for the sales team.
Give qualified prospects a clear route into available sales calendars, with confirmations and reminders that keep the next step visible.
Appointment setting includes
- Connect team calendars
- Offer booking slots
- Send confirmations
- Schedule reminders
Proven Market Result
Nigeria
Scheduling delays and duplicate bookings removed
Port Harcourt-based Web Work Tools let clients select available times without back-and-forth or duplicate bookings.
Improvement benchmark
66.7% booked meetings versus a 30% average
Immediate scheduling converted 66.7% of qualified form submissions into booked meetings, compared with a stated 30% industry average.
-
Conversion reporting
Show how leads are moving through the managed process and where follow-up needs attention.
Track each lead from source through follow-up, qualification and appointment setting so the team can see conversion rates and where the pipeline is losing momentum.
Conversion reporting includes
- Track lead stages
- Measure follow-up activity
- Report conversion rates
- Identify pipeline drop-offs
Proven Market Result
Nigeria
88% higher conversion
Jumia Travel used booking and device data to guide Hotel Ads bidding, producing an eight-point conversion lift, a four-point return-on-investment improvement and 88% higher conversion than comparable channels.
Improvement benchmark
6% more leads · 17% lower cost per lead
One data-driven attribution implementation modelled 6% more leads while reducing cost per lead by 17%.
Find the Weak Handover
What usually happens after a lead arrives?
You may recognise one of these problems, or several at once. You may also be unsure where the process is breaking down.
-
Follow-up is too slow
Leads are captured, but the team is not reaching them quickly enough for the current sales process.
-
Leads are not qualified
The sales team still has to work out which enquiries warrant a meaningful conversation.
-
Meetings are not booked
Initial contact does not reliably become an agreed appointment or next sales action.
-
Proposals stall
The lead progresses, then stops without a clear follow-up action.
-
The pipeline is not visible
The team cannot see lead status clearly enough to manage the handover or report on conversion activity.
-
The break is not clear yet
You can see that leads are not converting effectively, but not where the process needs attention.
How the Handovers Connect
From campaign response to a clear sales follow-up.
The package brings these capabilities into one operating process. Your assessment response gives GWO SEVO context on where the current handover may need attention.
-
Capture the response
Campaigns and landing pages give interested prospects a focused path from the offer to an enquiry.
-
Route and follow up
CRM routing and contact-centre follow-up connect the captured response with the people responsible for the next conversation.
-
Qualify and set the next step
Qualification helps establish whether the lead should progress; appointment setting gives the sales team a defined next action.
-
Review conversion activity
Conversion reporting brings lead status and follow-up activity into view so the team can see where attention is needed.
Who It is For
For leaders accountable for what happens after demand is generated.
The service is relevant when leads are arriving, but qualification, follow-up, appointment setting or conversion visibility is not working well enough.
Primary buyers
- CCO
- Sales Director
- CMO
- Operations Lead
Lead Generation & Sales Conversion
Assess the gap between lead capture and sales conversion.
Tell us what happens after a lead arrives today. GWO SEVO can use that context to assess whether the Lead Generation and Sales Conversion Managed Service fits the problem and where the work should begin.
Get Assessment