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Customer Aquisition

Starbucks' Customer Management Case Study

Starbucks’ Customer Management Case Study

Starbucks, once a single storefront in Seattle, has burgeoned into a global coffee powerhouse, renowned for its quality brews and exceptional customer service. This transformation wasn’t just about expanding its footprint; it centered on mastering customer management—a critical factor in the retail and service sectors. In industries where experiences and

Customer Acquisition

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