In the ever-evolving world of business, mastering the art of customer acquisition is akin to finding a compass in the vast ocean of the market. As we step into 2024, this challenge becomes increasingly intricate with the advent of new technologies and the shifting paradigms of consumer behavior. In the current era, businesses are not […]
Introduction Social media advertising is a powerful tool for rapid customer acquisition in Ghana. With over 10 million active social media users in the country, businesses have access to a large and engaged audience. And with the ability to target ads to specific demographics, interests, and behaviors, businesses can reach their ideal customers with precision.