Customer insights

How to Boost Social Media Customer Acquisition

How to Boost Social Media Customer Acquisition

Mastering social media isn’t just an optional marketing strategy anymore—it’s a necessity. With billions of users worldwide, social media platforms provide an unprecedented opportunity to reach potential customers, build brand loyalty, and drive sales. For businesses of all sizes, understanding how to effectively use these platforms can be the difference between thriving and merely surviving […]

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USSD Mobile Survey Platform

How to Use USSD Mobile Surveys to Collect Customer Feedback on New Product Launches

Introduction  New product launches are a critical part of any business’s growth strategy. However, launching a new product without first understanding customer needs and preferences is a risky proposition. USSD mobile surveys can be a valuable tool for businesses to collect customer feedback on new product launches. A recent study by the GSMA found that

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