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Nestle IDEAL Trip to Dubai Promo 2023

Introduction

Nestle IDEAL Trip to Dubai Promo 2023 was a marketing campaign designed to promote Nestle IDEAL milk and create excitement among consumers. The campaign used TXT Connect’s bulk messaging solutions to send SMS messages to consumers, announcing the promotion and encouraging them to participate. 

Problem Statement

Nestle IDEAL was facing a challenge in recruiting new and lapsed consumers and regaining market share. The company wanted to develop a bold and impactful promotion that would create sustained excitement among consumers and shoppers. 

Objectives

The objectives of the Nestle IDEAL Trip to Dubai Promo 2023 were to: 

  • Increase brand awareness and engagement
  • Drive an increase in weight of purchases and consumption
  • Recruit new and lapsed consumers
  • Regain market share

Our Solutions

TXT Connect provided the following solutions for the Nestle IDEAL Trip to Dubai Promo 2023: 

 

  • Developed a USSD application for the promotion
  • Developed an online dashboard and analytics arm for monitoring all engagement on the USSD in real-time
  • Developed the randomization engine for the weekly and grand draws
  • Contacted weekly winners and grand draw winners for verification and processing
  • Automated the disbursal of MoMo to weekly draw winners
  • Kept the NLA informed on weekly entries and winnings throughout the promotion period

Results

The Nestle IDEAL Trip to Dubai Promo 2023 was a resounding success. The campaign achieved the following results: 

 

  • The IDEAL trip to Dubai promo received the highest entries ever recorded as far as campaigns administered via USSD are concerned.
  • USSD application, dashboard, and draw interfaces were very well developed and functioned as they should.
  • Representatives from the NLA were always present for all weekly and grand draws.
  • Nestle officials were also present in their numbers on weekly draw days and on the grand draw day.
  • All entries and winners during the promotion were verified and approved before disbursement.
  • This promotion had the highest MoMo reward redemptions of about 95% successful rate.
  • Almost all complaints were resolved and handled professionally.
  • Some winners shared testimonials, thanking Nestle IDEAL for rewarding them and telling other consumers and potential consumers are real the promotion was.

Introduction

Nestle IDEAL Trip to Dubai Promo 2023 was a marketing campaign designed to promote Nestle IDEAL milk and create excitement among consumers. The campaign used TXT Connect’s bulk messaging solutions to send SMS messages to consumers, announcing the promotion and encouraging them to participate. 

Results In numbers

0 %
Response Rate
0 %
Participation Rate
0 %
Response Rate
0 %
Response Rate

Conclusion

The Nestle IDEAL Trip to Dubai Promo 2023 is a testament to the power of TXT Connect’s bulk messaging solutions. TXT Connect’s solutions helped Nestle IDEAL achieve its objectives and create a successful marketing campaign. 

I hope this case study is helpful. Please let me know if you have any other questions. 

 

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